RUR (R U Recycling) aims at creating an environmentally aware society in which individuals adopt green consumption practices whereby they reduce, reuse and recycle. In the first year, the project plans to adopt 10 market places across Mumbai and make them plastic-free zones. Additionally, it also aims to train women in slum areas to make and produce eco-friendly cloth bags. In the next three years, the project expects to reach out to 3000 market vendors. Monisha, Sumegha and Sejal came together after having met through their children's school and discovering they were connected by a common passion for the environment. The team has been running their environment forum RUR and has succeeded in getting 20 outlets of a retail chain to use cloth bags at check out. To contact write to: bombay.hub@unltdindia.org